In July we announced US beta testing of the Opportunities tab, a new section in your AdWords account designed to help you find additional cost-effective traffic for your search campaigns. Today we’ve begun expanding the beta to additional US advertisers, and we’ve also started including UK and Australian advertisers in the test. We’ll make the […]

For nearly five months we’ve been running New Interface Thursdays here on the Inside AdWords blog. As the new AdWords interface moves to simply being AdWords, we’re bringing this series to a close. You can find all of the posts in the series under the New Interface label, but here are some of our favorites: […]

For today’s Inside AdWords post we have a note from our Chief Economist at Google, Hal Varian. Hal and his team spend most of their time studying the AdWords auction and finding ways to make it more efficient. Today he’d like to share a new tutorial he and his team have put together on how […]